Brands are important because it’s how people or buyers know what company they are using and if they like it they can buy again. Businesses uses brands or private labeling specifically for that reason. Anyone from Innovators to old standing businesses want consumers to keep coming, if it’s just a onetime consorted there is not much profit made by that. That’s why private labeling and good brands are very important for that.
Giving people the recognition of your own private label lets them know that they are getting that great product they got that other time when they were very happy when they bought that product. Making it catchy for the eye makes it even better because they will remember it more. People don’t like the unknown and like have something they are familiar with. I personally hate it when I get something and I have a few option and I really don’t want to get one that bad quality. So that’s why I use the brand, if I buy something good I will buy it again.
That is what you want as a private label company. You want customers to come back to you to build sales and profits. Everyone knows Nike, Pepsi, coke and companies like that. They have a common denominator of have very known labels. Those companies aren’t private but isn’t that what you really want? To go from a private label to a huge google icon. Everyone will know your label. That will be how people recognize you from the others in the market.
I knew this private label owner and now thank god his company is doing great. He started off as a small private label. He put a really big focus on the label of his company and him so thankful he did. That is haw people see him. And more importantly that is how he projects himself to the world. It’s so curial especially in marketing. I good label will get so many people looking a therefore knowing about your label. People realize companies like Kellogg’s or hello kitty. They kids see the difference between the good cereal and the bad one (or the one they don’t like) even before they can read sometimes. It registers in the mind and its stays there, weather in the conscious or the subconscious but its there.
Small business are so important to the economy. If there were no small companies getting big then all the big companies will have a sort of oligopoly. Small up and coming companies or shops make the economy great. The result is competitiveness. They make the other companies lower prices or make better quality. Competitors balance out the economy. That’s why we need the new small private labels. And there label is crucial so that their client base not only stays but grows until they are another big time player in the market.